Modern methods of SEO optimization: black, white, gray

Modern methods of SEO optimization ensure that the site is placed in the TOP 10 due to the indirect influence on the algorithms. To put it simply, this is advancement to the first positions by influencing search robots, which consider the resource as useful and show it to visitors more often. And this means that the system brings you potential customers who are ready to place an order.

However, approaches to SEO are not always permitted - there are also prohibited methods that cannot be used. You can break the rules, quickly gain momentum in the search engine, but soon your trick will be calculated, and the site will be sent to the filter. If you want to make a one-time profit, this option may suit you. For resources, in the long run, a safer optimization is chosen, which takes time.

Features of modern SEO promotion of sites

It is almost impossible to develop without SEO optimization - there is a lot of competition in the market and users may not see your site, even if expert articles are posted on it, and the design is top-notch - the resource may not be displayed in search queries, it will occupy the last positions. Many choose complex promotion, during which content is developed, photos and videos are filled, design and animation are created, and technical deficiencies are eliminated.

The SEO optimizer is responsible for the positions in the search results, which comprehensively evaluates the site's capabilities and develops an individual strategy. Specialists in this field are different and each has their own methods. Some completely follow the rules of search engines, long and stubbornly promote Internet sites. If the client is impatient, he resorts to a prohibited strategy, risks being sanctioned, but at the same time can get a result, which is usually short-lived.

Depending on the approach, three types of promotion are distinguished:

1. White SEO is a completely legal method that follows the rules of search algorithms. With this method, the optimizer works on improving the design of the site, fills it with useful content with keywords, inserts videos, photos or instructions, eliminates problems in the technical part. It may take a long time for the resource to take the first positions. But there is also a plus - the site is unlikely to be sanctioned by search robots.

2. Black SEO is the complete opposite of the previous method. The site is filled with text with low uniqueness and keywords, the most frequent of which are written in the title in the direct entry. In addition, links are purchased, cloaking, doorway, invisible text and other prohibited methods are used. Search engines quickly calculate such sites and apply filters to them. However, an experienced professional can ensure rapid advancement with the withdrawal of short-term profits.

3. Gray optimization - this strategy assumes minor violations, due to which the site may be blocked. But if you do everything correctly, it is unlikely that search engines will impose sanctions, and later you will get good results and a constant flow of customers. With such promotion, there may be a slight excess of keys, the presence of paid links, doorways are often used.

To know which method to choose, you should study the pros and cons of each of them. During the existence of the Internet, many interesting ways of deceiving search engines were invented. Some points here depend on success, but in many ways success determines the professionalism of the optimizer. The customer only needs to know the basics of each technique in order to fully assess all the risks of the chosen strategy.

Black SEO for site optimization

1. Using invisible text. It contains keys for search engines, the visitor does not see it on the screen. This method will give a temporary result and can even bring the site to the TOP10 for a short time.

2. Placement of hidden links - when a hyperlink is embedded in an emoticon or a player button. When a visitor clicks the cross to close the video, they are taken to another site. Search engines have long learned to identify such deception.

3. Spam with keywords - with skillful composition of the text helps to improve the ranking, but usually not for long. Today, this is a black method, such resources quickly fall under the sanctions of search engines.

4. The application of a relic bug is the organization of traffic from many devices to increase the number of transitions. In a few days, the site can reach the first positions in the search results, but as soon as the traffic runs out, it will be lowered again.

5. Another way to cheat systems is to trick search prompts. When used inline, the master key will be fully recommended before the user stops typing the word. If the term interests him, he can go to the reference page.

6. Sometimes they screw up the behavioral factor, which is the main factor in promotion today. Robots or people who want to earn on likes, clicks, reviews are launched to your site. With such an organization, there is high activity on your resource: readers or programs flip through pages, place orders, write comments. Search engines can impose a filter for such a mess.

7. Changing content or swapping – when today you have an informational site on DIY car repair, and tomorrow you have sports betting. It takes some time before the search engine notices the replacement.

Gray SEO promotion

The most popular gray methods - with moderate use, we "break the rules a little", but the risk of being sanctioned is not high. Here, you can get the result faster by strengthening your position in the search engines. It is enough to set up external and internal optimization and adjust the strategy depending on the assessment.

Gray site promotion includes:

• use of key queries - some pages may have more of them than usual;
• doorway – they place either unique texts, or too optimized content of the main site of the position in the search;
• links are bought on exchanges, but they host expert content that is useful for users.

According to this method, the specialist "plays fair, but hides a trump card up his sleeve." Such optimization will bring customers faster and promote your site to the first position.

White SEO promotion

White optimization is the right strategy that will eventually pay off. There is no need to fool search engines, it is enough to create quality content for people. If you do everything right, you can take a confident position in issuing.

Rules of white SEO promotion:

• we write useful texts for people, which will be shared in messengers and leave positive feedback;
• it is undesirable to use rewrite, with low uniqueness, your site will not be able to advance according to requests;
• use keywords in place, do not spam and monitor the quality of the text;
• for white promotion, use hyperlinks, they increase reading by 30%;
• post links only on high-quality Internet sites, you should not buy a lot of links on unverified platforms;
• work out the design of the site - it should be convenient and understandable, load quickly, adapt to mobile devices and tablets.

Conclusions

SEO promotion is a responsible and difficult task that only professionals can handle. There are different methods, black optimization offers a quick result, but is associated with high risks. Often, the resource is blocked even before it reaches the TOP10. That is why, if you decide to choose such a risky method, it is better to trust a professional.

The safest strategy is white and gray site promotion. In the first case, you play completely fair, but you will have to wait several months for the results. There are small risks when ordering gray optimization, but there should be no delay in turning a profit. In any case, always try to post quality content that is useful for users.