The effectiveness of ECOMMERCE link building strategies. Part 2

Individuals and brands need a network of friendly partners to survive in the long run. Your professional network can help build links.

For example, if you know someone who blogs in your niche, it will be relatively easy to guest post on their site. There are other types of collaborations that you can explore. For example, they may recommend products you sell. You can also partner with a sister brand to co-sponsor posts, brand collaborations, and other exchanges.

It is important to develop your professional network. Industry meetings are a great way to get started. They offer a good platform to meet people and organizations that can help you in the long run.

If you prefer to keep your information online, professional social media platforms like Linkedin are a great way to start your professional network. Growing your LinkedIn network is relatively easy. You can do the following:

Create a list of companies where you want to guest post;
Decide who in the company you should contact;
Send a LinkedIn connection request to this person;
Then introduce yourself and guest post.
The benefit of the LinkedIn network is that it only takes 10-20 minutes a day on the platform to expand your network. Then you can use this network for many years.

Set up an affiliate marketing program

An affiliate marketing program is similar to advertising in that you allow other people to sell for you. However, affiliate marketing differs from promotions and collaborations in that you give your affiliate sites a share of the sales revenue they generate.

How does this relate to link building? Most affiliate marketers promote your product using an "affiliate link" that tracks traffic from an affiliate site to your site for payment purposes.

Amazon is probably the most notable affiliate marketing brand. His affiliate links are everywhere: in Facebook posts, YouTube videos and blogs. The Amazon affiliate marketing program is so popular that many people make good income as affiliates.

Not only do affiliate links give your potential affiliate partners an opportunity to earn something on the side, but they are legitimate backlinks that can affect how Google sees your sites. For example, if a well-known influencer posts an affiliate link to your site, that backlink can boost your site's domain rank. It's like hitting two birds with one stone: you expand your marketing reach by building your backlink profile.

Conclusion

Creating backlinks is essential for any eCommerce. By providing high-quality backlinks to your site, you can improve your search rankings and increase organic search traffic.

There are many ways to build backlinks to your websites for free. For example, you can get quality backlinks by guest posting on authority sites in your niche. Alternatively, you can do competitor analysis to find backlink opportunities, or you can use your professional network. Finally, don't forget about competition, promotions, and affiliate marketing.

Figure out the combination of approaches that delivers the best results at the lowest cost, use it, and watch your organic online presence grow!

You can read the first part of this article here!