How to write a brief for content and SEO texts
Content writing requires careful planning, especially if the work will be done by someone else - a copywriter or an agency. In this case, it is important to convey information effectively and clarify your expectations. To produce copy that will attract users to your site, it is important to create comprehensive content briefs.
They are needed not only when you entrust the writing of the text to someone else. They should also be used when creating content within the company. This ensures that you've written copy that answers users' questions and reads better than your competitors. Creating a brief also makes the writing process easier and faster.
In this guide, you'll learn how to create content briefs and use them to effectively implement your content strategy.
What is a content brief?
A brief is a document that is sent to authors, it outlines key information, goals and objectives that the content will solve. It helps authors understand what is expected of them and how to write a text that will meet the stated goals and objectives.
The brief usually includes details such as:
- the target audience;
- tone of voice and content style;
- key points to cover;
- any specific requirements or restrictions.
It may also include information about the format and scope of content, as well as any relevant branding or marketing guidelines. Content briefs can be used for all forms of content, including blogs, white papers, eBooks, scripts and website copy. According to research from marketing agency Contentkapow, 82.7% of content marketers write content briefs.
Why is it important to fold the skin brief?
1. Content briefs are important for several reasons.
2. Help authors understand what is expected of them and how to create content that meets their goals and objectives.
3. Simplify the content creation process.
4. Ensures deadlines are met. A detailed brief covers such aspects as deadlines for submitting drafts, making edits and final delivery of material. This makes it easier to track and meet deadlines.
5. Save time, resources and money. This is especially important if you want to scale your content writing without sacrificing quality.
6. Help ensure content is produced consistently and meets specific requirements or constraints. This is important if you work with several authors and want to get the same quality results.
7. They help enhance the author's creative potential. A well-thought-out brief gives writers direction and inspiration. These factors help spark creativity.
8. Confirm that key points have not been missed, and all target topics have been covered.
Content brief structure
A good brief should contain several elements.
Recommended word count
As a general metric, use the average number of words in articles that rank highly in search results. Please note that the figure only gives the author a rough idea of how long the text should be. Word count is not a ranking factor and is unlikely to become one.
Purpose of statistics
Give the author more information about those meta articles. Is it just informational material? Do you want to spontaneously read a song on a song, for example, make a purchase or do a favor? Would you like them to guess your business?
Recommendations for H1, H2, title
Remember that the page title is a ranking factor, so take care of these features. Tenderness is the sister of talent. Try to enter a title in 60 characters. Calculate the maximum dovzhin that appears in the results of the search and search.
Use Great Letters correctly. It is not advisable to write the title entirely in upper or lower case. Please use special symbols or division marks as there is no great need for them.
Meta Description
To write a good page announcement, consider the following points. Brevity is important here too. Try to use no more than 155 characters. This is the maximum length shown in search results.
Include relevant keywords that accurately describe the content. They are not a ranking factor, but may appear bold in search results, increasing the likelihood of a click.
Recommendations for internal messages and anchors
Internal messages are the same messages as indicated on other pages of the same site. They help sound systems understand the structure and hierarchy of a resource. In addition, their search robots help them find new pages on the site. The presence of such a connection complicates the process of searching and scanning.
Internal messages help distribute the guide throughout the site. Possible capital is the value that is transferred from one side to another. Internal messages will ensure the safety of your partner. This will improve the rating of the site in the search engine.
Internal messages can color the content of the website, making it easier for site visitors to navigate and search for content.
Recommendations for external messages
If you care that the author should send statistics, quote someone or vikorize someone else's research, please inform us about this and check what was sent to the front page. This enhances the legitimacy of the content and its credibility.
In this article we will look at 7 simple steps for preparing a brief. There are also resources that will help you structure the information and see the main aspects.
