How to create a brief for texts

First of all, you need to determine the main keyword for the article or page you are creating. First of all, you need to identify the main keyword for the article or page that is being created. What will be the main keyword in the text? You may not be alone. For example, you are writing a piece about keyword tracking. You can turn on not only “what is keyword research”, but also “how to conduct keyword research”, “how to conduct keyword research for “Youtube /Google”” and many other options.

You need to know how keywords generate song search results. You can do this manually by entering the code and recording the result in Excel or Google Sheets. Or use a cost-free plugin, like SEO Minion. You can automatically capture the search results in CSV format. You can also check the relevance of key queries through independent SEO programs.

Follow your competitors

To create content that ranks highly, you need to make sure that the text is unique and informative compared to your competitors. Look through the search engine for your keyword, and discover 10–15 entries on competitors’ statistics.

Different sites offer the same nutritional benefits in different ways, with unique headlines and information. Your goal is to promote the version that suits you best. Most of the material from the site, which is ranked first, is the most informative and interesting, but does not necessarily cover the moments mentioned on the site after other posts. Similarly, the material from the fifth message can highlight an important point that was missed in the first few. You must choose the best option and create a “universal” version.

Find additional headings and add your view on the problem

At this stage, your brief will have the best headlines from your competitors' articles, as required. To eliminate the chance of high ranking, it is important to add the most unique ideas. Ideally, you will need expertise in your chosen field. At the end of 2022, Google added to its abbreviation E-A-T (for expertise, authoritativeness, trustworthiness) another letter E - Experience and evidence.

You can also go to forums or social networks to find out what additional information people have about these or other topics. Often, at least not all the time, people fight for food on forums because they could not find them on other sites. This gives you the miraculous ability to recover from a low diet that your competitors missed.

An easy way to find them is to enter into the search string the ignorant term you are searching for, and then search for specific forums and other sites that seem relevant to you. Then read the food list and add to the brief those that you think should be highlighted.

Be sure to take a look at the “Related Searches” section of the Google search engine. You can also vikorize the AnswerThePublic tool.

Optimize your structure

Until then, you may have a long list of “headlines” that you want to see in the article. Don't forget how much you can change the wording without copying someone else's content. The fragments you have used are close to 10 resources, and you have a miraculous revelation about those in what order to supply the power. Collect the headers into one file and divide them into equal parts. This will help the author and layout designer. Take a look at the “skeleton” of Viyshov. Do all the headings and food flow logically one after another? Why don't you worry about your thoughts?

Add additional information

This step is optional. If you are preparing a brief for an external writer, it makes sense to add notes for each section. Here's what you can enable:

1. A summary of the content for each subtopic. This will give the author more context and also save him time on research.

2. Recommendations for internal links to other pages on the site.

3. Recommendations for external links. This is especially useful if you want authors to cite case studies or statistics.

4. Other instructions (recommendations for images, whether to display information in a table, etc.).

5. Anything else you think will help expand the topic.

Add a conclusion statement

If the brief will be used by a third-party author, be sure to add the following:

- Recommendations for tone of voice.

- Any recommendations for branding.

- Purpose of the article.

- Approximate number of words.

Send a brief or use it

Your brief is ready! You can send it to the author or use it yourself to create quality content. This brief writing plan ensures that the text is well-researched and comprehensive. This will increase his chances of ranking well.